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Proposal to increase taxes on soft drinks

soft drinkThe set of proposals to increase taxes on soft drinks prepared by WHO was handed over to Health Minister Rajitha Senaratna by WHO Resident Representative Dr. Razia Pendse recently.


The proposal was prepared by WHO on a special request made by Minister Senaratna.

Diabetes is spreading among adults and children and 10percent of the population has diabetes. It is said that every year 52,000 healthy lives are lost due to these soft drinks. Consumption of these drinks waste Rs 28 billion a year. Marketing and advertising have resulted in an increase in the consumption of such drinks.

According to the WHO, urban poor consume a lot of soft drinks while they don’t pay attention to consuming fruits and milk which are healthy.

In this set of proposals, the WHO has proposed alternatives in taxing. Under this, it is proposed to tax Rs one for each gram of sugar added to a 100 ml soft drink. The minister of health said that he would present it to the cabinet in the future for approval.

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